A leading e-boutique founded in 2009, with its head quarters in Cape Town, South Africa. The e-boutique is a unique way for fashionistas to access the creativity of African designers. Designers include:, August, Ida Elsje, Jingle & Chimes, Lalesso, Lunar, Michelle Ludek, Missibaba, Philippa Green and many more.

A unique concept store on Long Street which provides a refreshing alternative experience for regular fashion shoppers. The Fashion Deli showcases contemporary African inspired creations at its retail space presented as a Fashion Deli. The store is designed as a fashion deli i.e. that the space is a non traditional retail space. All product merchandised is displayed in deli fridges, ice cream fridges, vegetable racks and crates. Designers include; Thulare Monareng, Thuli, Issa Leo Couture, Intsangu, The Movement, Claire Kane, Hello Cookie, AfBow.

219-223 Long Street, Cape Town

Mememe was started by Doreen Southwood approximately six years ago. It has been one of the forerunners in making South African clothing design available to the public. The store stocks at least forty clothing and accessories designer. Designers stocked at the store include; Two, Adam and Eve, Doreen Southwood, Non-European, Liefie, Morphe and many more.

117A Long Street, Cape Town
54 6th Street, Parkhurst Johannesburg

MUNGO & JEMIMA
This sophisticated retail space on Cape Town’s Long Street was opened by Marian Park-Ross (Good Clothing) and Kirsty Bannerman (Coppelia) in March 2008. Labels stocked include I love Leroy, Take Care, Michelle Ludek, Selfi, Margot Molyneux, Unknown, Robyn Caris, Spilt Milk, LoveWaterLove, Skermunkil, Collect, Peter Eastman, Hello Sailor, Missibaba and Kate & Allie.

108 Long Street / Corner Church Street, Cape Town

Sitting Pretty is a clothing label born in Thailand, created in Cape Town. The Sitting Pretty Boutique opened in December 2009 and moved to 111 Long Street. Other brands stocked at the store include; Miyabi, Amanda Laird Cherry,Dear Diary,Patricia Nyama,Babette, and Kate & Allie.

111 Long Street

An online portal housing the following designers; Adriaan Kuiters, Christopher Strong, Dear Dorothy, Fathom Jewellery, Margot Molyneux, Matblac, Missibaba, Oh Dear Megan, Selfi, Steffany Roup, Take Care.

The Space was established in 1999 and houses designers to the likes of Amanda Laird Cherry, Tart, Sway, Petit Pois, Nucleus and Body Clothing, Michelle Ludek, Marianna, Urban Rose, Hermana Rush, Good, Beautiful Maverick. The store also has an ever-changing home-ware component.

Stores can be found in Gateway (Umhlanga, KZN), Florida Road (Morningside DBN, KZN), Pavilion (Westville, KZN), Clearwater, Menlyn and Woodlands (PTA), Cavendish (CPT), Worldwear (JHB), Rosebank (JHB).